Sponsored by Qualcomm Vuforia and IEEE, Re+Public [Heavy + PAC] launched its first solo mural at SXSW Interactive 2014. Typically collaborating w/ other muralists, Re+Public saw creating original mural content as the natural evolution in our work. An 84' x 32' wheatepaste mural, the content deals with the concepts of production, advertising, and consumption. Users can interact with the mural by touching either "production" or "beauty". This choice forms an anonymous data set, which could potentially develop into more intentional data sets with regard to how citizens interact with the urban space that surrounds them. Special thanks to Ean Mering, Serhan Ulkumen, Ricky, and Morgan Catalina.