Heavy builds custom mobile device AR applications and specializes in large outdoor (and indoor) AR deployments for art installations, architecture, and events. Heavy currently develops for Android and iOS platforms.
In collaboration with Re+Public, The Heavy Projects created a digital takeover of the Driskill Hotel in an effort to promote the Open Future Series and OpenStand. Sponsored by the W3C and IEEE the Open Future Series is at SXSW Interactive 2013 is an assortment of solo, duo and panel sessions address Internet of Things, Augmented Reality, Social Robotics, Copyright and Disruptive Technology and more. It also includes two joint events focused on developer relations and OpenStand. OpenStand is a global community that stands together in support of The Modern Paradigm for Standards – an open, collective movement to radically improve the way people around the globe develop, deploy and embrace technologies for the benefit of humanity.
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As part of the Re+Public collaboration between The Heavy Projects and Jordan Seiler's PublicAdCampaign, during the Art Basel event, Heavy digitally augmented and animated five murals (How & Nosm, Aiko, Retna, Ryan McGinness, and Momo). Additionally, we resurrected the Shepard Fairey mural that he recently painted over. This project was in collaboration with Goldman Properties.
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In 1982, Keith Haring painted the first mural on the Houston & Bowery Street wall in New York City. Since the original Haring piece, the wall was bombed by ads and tags. However, in 2008, the wall was restored through the hard work of the wall's owner Tony Goldman and curator Jeffrey Deitch. The Goldman projects have collaborated with such artists as Os Gemeos, Shepard Fairey, Barry McGee, Sace, Kenny Scharf, JR, Faile and Retna. In June 2012, as part of the Re+Public collaboration between The Heavy Projects and Jordan Seiler's PublicAdCampaign, Heavy used augmented reality to create a virtual history of the famous mural site. Users are able to take a virtual tour of the wall and view each each piece as it originally appeared. Our project is dedicated to Tony Goldman (1943-2012).
As part of the Re+Public collaboration between The Heavy Projects and Jordan Seiler's PublicAdCampaign, Heavy digitally resurfaced, or "skinned" physical buildings in urban centers by overlaying 3D content onto the physical environment. Creatively harnessing augmented reality (AR) technology, Heavy turned architecture into locations for meaningful cultural exchange and, in doing so, provides the user with a new way of seeing public space as a more open and democratic media environment.
[ augmented with MOMO urban art ]
[ augmented with MOMO urban art ]
[ augmented with MOMO urban art ]
As part of the Re+Public collaboration between The Heavy Projects and Jordan Seiler's PublicAdCampaign, at the NuArt conference in Stavanger, Norway, Heavy digitally resurrected a deteriorated mural by Swoon.
As part of the Re+Public collaboration between The Heavy Projects and Jordan Seiler's PublicAdCampaign, The Heavy Projects and the PublicAdCampaign Re+Public filtered outdoor advertising and replaced it with original street art by Ron English, John Fekner, PosterBoy, Dr. D, and OX.
photo by will sherman
In Lab Art, a Los Angeles gallery, when placing street artist Kai Aspire's "Masked" in the camera view of your smartphone, the painting unlocks a piece of augmented reality art, or ARt. This kind of augmented reality | artistic interaction is an example of hypAR-reality, which implodes the distinction between the "real" and "imaginary." Triggered from the "real" world, virtual "art" can reveal another layer of meaning, or the "G"angster street artist we always knew G George was.
Heavy's "Pirate Banker" channel is an augmented reality takeover of the Pirates of the Caribbean: On Stranger Tides "Captain Barbossa" (Geoffrey Rush) movie poster. You can place the poster in your camera view to trigger a short movie texture that reveals Goldman Sachs CEO Lloyd Blankfein as the real "pirate". You can use any version of the poster as a marker (trigger), whether it is in public space, on your computer, or on your tablet. This is the first augmented reality takeover of an ad in public space.
Heavy's "Beastie Blaster" channel employs the Hot Sauce Committee Part Two album cover as a 2D marker that triggers a 3D model of the 1980's urban icon... the Ghetto Blaster. Listen for the intro to Make Some Noise, touch the Blaster, and then click the Open Web button to view their latest video.
Heavy's "This Is Not News" channel digitally appropriates Rene Magritte's celebrated painting in order to reveal the "Treachery of Images" that marks mainstream television news sources in the United States. Please place the original painting in the Los Angeles County Museum of Modern Art or any "image" of the painting in your camera view to trigger the movie texture of talking heads on Fox News and MSNBC.
This channel provides an interactive glimpse into our solar system. Each planet is a separate 3D model replica based on current NASA images. Additionally, each planet is set to specific longitude, latitude, and altitude GPS coordinates. Once you locate the planet(s), you can touch that planet on the camera screen to pull up a menu and link to an informational NASA webpage.
Using precise longitude, latitude, and altitude GPS coordinates, Heavy's "Stealth Over Staples" channel placed a 3D model of a stealth fighter over the Staples Center in downtown Los Angeles during the 2011 NBA All-Star Game. I guess the fans inside didn't see the fly-by.
Using precise latitude and longitude GPS coordiantes, Heavy's "Tank Rolls Disney" channel places a 3D model tank at the corner of West 1st Street and North Grand Avenue in front of the Disney Concert Hall in downtown Los Angeles. Not often do high society and war machines mingle this closely.
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