the heavy projects

mobile augmented reality projects

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Heavy builds custom mobile device AR applications and specializes in large outdoor (and indoor) AR deployments for art installations, architecture, and events. Heavy currently develops for Android and iOS platforms.

PUBLIC [perth, april 2014]

Re+Public is launching digital mural... stay tuned...

SXSW [austin, march 2014]

Sponsored by Qualcomm Vuforia and IEEE, Re+Public launched its first solo mural at SXSW14. The wall was donated by the Recess Arcade Bar. Typically collaborating w/ other muralists, Re+Public saw creating our own mural content as the natural evolution in our work. An 84' x 32' wheatepaste mural, the content deals with the concepts of production, advertising, and consumption. Through the Re+Public app, the mural comes alive in digital 3D, animation, and movie textures. Additionally, users can interact with the mural by touching either "production" or "beauty". This is also Re+Public's first attempt at what we call "passive data collection" as we gather anonymous data from the user interaction that could potentially develop into more intentional data sets with regard to how citizens interact with the urban space that surrounds them.

sxsw mural

augmented reality art


silicon mirage [los angeles, feb. 2014]

In collaboration with Raymond Salvatore Harmon who painted the mural, Mirage is an augmented reality based 4D fine art installation. By democratizing the nature of art into a social experience that allows for the creation of non object oriented art across mobile and web based platforms Mirage represents a disruptive step in the evolution of art in the 21st century. Utilizing the app framework to apply augmented reality to a site specific paint installation MIRAGE pushes contemporary art into the 21st century. You can view the digital work by pointing device (in camera view) towards the mural. Please include at least 75% of the mural in camera view. You can download the android app with the search terms "skyline mirage" on google play and trigger the experience from an image of the mural.

silicon mirage

augmented reality art


grand-place takeover [brussels, nov. 2013]

In November 2013, just after the completion of our collaboration with MOMO in St. Louis, Re+Public traveled to Brussels, Belgium to participate in a tech art summit / workshop organized by the European Union Commission, IMAL, and the Harlan Levey Projects. During our five day stay in Brussels, we seized the opportunity to digitally takeover Grand-Place, a UNESCO World Heritage Site. Although we were extremely pressed for time, we were able to successfully demo three custom-built mobile AR functionalities: interactive augmented mapping, interactive data visualization, and a digital art installation. Please stay tuned for our digital mural project at SXSW Interactive 2014 in March...

grand-place takeover

augmented reality art


moto museum [st. louis, sep. 2013]

In collaboration with Grand Center, the Art and Life Alliance and MOMO, Heavy has completed a digital, immersive, and interactive mural on the Moto Museum (Steve Smith, Owner) wall (85' x 21') in St. Louis @ Grand Center. The mural launched during the Dancing in the Streets event on Sept. 21, 2013. There are 14 basic shapes embedded in the painted mural. The Re+Public app unlocks 42 digital variations of those basic shapes and allows users to view and randomly re-compose the mural into hundreds of variations.

moto museum @ grand center

augmented reality art


SXSW Interactive [austin, march 2013]

In collaboration with Re+Public, The Heavy Projects created a digital takeover of the Driskill Hotel in an effort to promote the Open Future Series and OpenStand. Sponsored by the W3C and IEEE the Open Future Series is at SXSW Interactive 2013 is an assortment of solo, duo and panel sessions address Internet of Things, Augmented Reality, Social Robotics, Copyright and Disruptive Technology and more. It also includes two joint events focused on developer relations and OpenStand. OpenStand is a global community that stands together in support of The Modern Paradigm for Standards – an open, collective movement to radically improve the way people around the globe develop, deploy and embrace technologies for the benefit of humanity.

driskill hotel takeover

screenshot augmented reality art


wynwood walls @ art basel [miami, dec 2012]

As part of the Re+Public collaboration between The Heavy Projects and Jordan Seiler's PublicAdCampaign, during the Art Basel event, Heavy digitally augmented and animated five murals (How & Nosm, Aiko, Retna, Ryan McGinness, and Momo). Additionally, we resurrected the Shepard Fairey mural that he recently painted over. This project was in collaboration with Goldman Properties.

how & nosm mural augment

full view augmented reality art


screenshot augmented reality art


ryan mcginness mural augment

full view augmented reality art


screenshot augmented reality art


aiko mural augment

full view augmented reality art


screenshot augmented reality art


retna mural augment

full view augmented reality art


screenshot augmented reality art


momo mural augment

full view augmented reality art


screenshot augmented reality art


shepard fairey mural resurrection

full view augmented reality art


screenshot augmented reality art



bowery wall [nyc, june 2012]

In 1982, Keith Haring painted the first mural on the Houston & Bowery Street wall in New York City. Since the original Haring piece, the wall was bombed by ads and tags. However, in 2008, the wall was restored through the hard work of the wall's owner Tony Goldman and curator Jeffrey Deitch. The Goldman projects have collaborated with such artists as Os Gemeos, Shepard Fairey, Barry McGee, Sace, Kenny Scharf, JR, Faile and Retna. In June 2012, as part of the Re+Public collaboration between The Heavy Projects and Jordan Seiler's PublicAdCampaign, Heavy used augmented reality to create a virtual history of the famous mural site. Users are able to take a virtual tour of the wall and view each each piece as it originally appeared. Our project is dedicated to Tony Goldman (1943-2012).

digital keith haring | bowery wall | nyc

republic augmented reality app


digital os gemeos | bowery wall | nyc

republic augmented reality app


digital faile | bowery wall | nyc

republic augmented reality app


digital barry mcgee | bowery wall | nyc

republic augmented reality app


digital aiko | bowery wall | nyc

republic augmented reality app


digital kenny scharf | bowery wall | nyc

republic augmented reality app


digital retna | bowery wall | nyc

republic augmented reality app


digital shepard fairey | bowery wall | nyc

republic augmented reality app



augmented architecture [nyc | la may, 2012]

As part of the Re+Public collaboration between The Heavy Projects and Jordan Seiler's PublicAdCampaign, Heavy digitally resurfaced, or "skinned" physical buildings in urban centers by overlaying 3D content onto the physical environment. Creatively harnessing augmented reality (AR) technology, Heavy turned architecture into locations for meaningful cultural exchange and, in doing so, provides the user with a new way of seeing public space as a more open and democratic media environment.

williamsburg art & design building | brooklyn

[ augmented with MOMO urban art ]

republic augmented reality app


bradbury building | los angeles

[ augmented with MOMO urban art ]

republic augmented reality app


pearl paint building | manhattan

[ augmented with MOMO urban art ]

republic augmented reality app



swoon resurrection [norway, sep, 2012]

As part of the Re+Public collaboration between The Heavy Projects and Jordan Seiler's PublicAdCampaign, at the NuArt conference in Stavanger, Norway, Heavy digitally resurrected a deteriorated mural by Swoon.

republic augmented reality app



ar | ad takeover [new york city - july 2011]

As part of the Re+Public collaboration between The Heavy Projects and Jordan Seiler's PublicAdCampaign, The Heavy Projects and the PublicAdCampaign Re+Public filtered outdoor advertising and replaced it with original street art by Ron English, John Fekner, PosterBoy, Dr. D, and OX.

ar | ad takeover augmented reality bc biermann

photo by will sherman



g george [LA - june 2011]

In Lab Art, a Los Angeles gallery, when placing street artist Kai Aspire's "Masked" in the camera view of your smartphone, the painting unlocks a piece of augmented reality art, or ARt. This kind of augmented reality | artistic interaction is an example of hypAR-reality, which implodes the distinction between the "real" and "imaginary." Triggered from the "real" world, virtual "art" can reveal another layer of meaning, or the "G"angster street artist we always knew G George was.

g george augmented reality bc biermann




pirate banker [LA - april 2011]

Heavy's "Pirate Banker" channel is an augmented reality takeover of the Pirates of the Caribbean: On Stranger Tides "Captain Barbossa" (Geoffrey Rush) movie poster. You can place the poster in your camera view to trigger a short movie texture that reveals Goldman Sachs CEO Lloyd Blankfein as the real "pirate". You can use any version of the poster as a marker (trigger), whether it is in public space, on your computer, or on your tablet. This is the first augmented reality takeover of an ad in public space.

pirate banker augmented reality bc biermann




beastie blaster [LA - may 2011]

Heavy's "Beastie Blaster" channel employs the Hot Sauce Committee Part Two album cover as a 2D marker that triggers a 3D model of the 1980's urban icon... the Ghetto Blaster. Listen for the intro to Make Some Noise, touch the Blaster, and then click the Open Web button to view their latest video.

beastie blaster augmented reality bc biermann




this is not news [lacma - may 2011]

Heavy's "This Is Not News" channel digitally appropriates Rene Magritte's celebrated painting in order to reveal the "Treachery of Images" that marks mainstream television news sources in the United States. Please place the original painting in the Los Angeles County Museum of Modern Art or any "image" of the painting in your camera view to trigger the movie texture of talking heads on Fox News and MSNBC.

this is not news augmented reality bc biermann




solar system [LA - may 2011]

This channel provides an interactive glimpse into our solar system. Each planet is a separate 3D model replica based on current NASA images. Additionally, each planet is set to specific longitude, latitude, and altitude GPS coordinates. Once you locate the planet(s), you can touch that planet on the camera screen to pull up a menu and link to an informational NASA webpage.

solar system augmented reality bc biermann




stealth over staples [LA - april 2011]

Using precise longitude, latitude, and altitude GPS coordinates, Heavy's "Stealth Over Staples" channel placed a 3D model of a stealth fighter over the Staples Center in downtown Los Angeles during the 2011 NBA All-Star Game. I guess the fans inside didn't see the fly-by.

stealth over staples augmented reality bc biermann




tank rolls disney hall [LA - march 2011]

Using precise latitude and longitude GPS coordiantes, Heavy's "Tank Rolls Disney" channel places a 3D model tank at the corner of West 1st Street and North Grand Avenue in front of the Disney Concert Hall in downtown Los Angeles. Not often do high society and war machines mingle this closely.

tank rolls disney augmented reality bc biermann



projects seen in:

   fast company
   ieee spectrum
   cnet
   juxtapoz
   ar[t] magazine
   the atlantic
   ad week
   pc world
   hi fructose
   creator's project
   popaganda
   mobile inc.
   la weekly
   designboom
   hyperallergic
   creativity
   cityphile
   read nyc
   tech mash
   lamp projects nyc
   augmented times
   art observed
   farhrenheit
   world's best ever
   all city street art
   st. louis biz journal
   bifuteki
   the L magazine
   a smarter planet
   trend hunter
   rebel art
   ubergizmo
   BFG interactive
   gajitz
   revolution
   the creative report

other design work: